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2004年,“中国广播电视新闻奖”推出代表中国电视栏目品牌形象的“十佳新闻栏目”和“十佳公共栏目”(简称“双十佳”)。随着首届“双十佳”的闪亮登场,结束了中国电视没有权威机构认证的“驰名商标”的历史,使中国电视实施精品战略跨入一个崭新的阶段。证券节目是各电视台年轻的节目之一,在节目运作模式、管理机制和经营方式上呈现灵活多样的特点,许多方面走在我国电视节目制作的前沿。但同时,证券节目也出现了一系列的问题。中国证券电视节目出路在于提升信息的公正性和实用性,发挥电视舆论监督作用,吸引受众与节目互动。
In 2004, “China Radio and TV News Awards” launched “Top Ten News Links” and “Top Ten Public Links” (“Double Top Ten”) representing the brand image of China’s television programs. With the debut of “Double Top Ten” debut, the end of the history of “well-known trademarks” that China’s television does not have accreditation of authorities has taken China’s television strategy of quality into a whole new stage. Securities programs are one of the young programs of various TV stations. They are flexible and diverse in the mode of operation, management mechanism and mode of operation of the programs. Many of them are at the forefront of the production of television programs in our country. But at the same time, there have been a series of problems in securities programs. The outlet of China’s securities television program lies in improving the fairness and practicability of information, giving play to the supervision role of television media and attracting audiences and programs.