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挑战世纪之初，西部电视不得不直面这样的现实：随着加入WTO，中国已经越来越紧密地融合在经济全球化的趋势之中；西部大开发，正在大步迈进。WTO的进入和西部大开发的实行，意味着西部电视生存环境的一种巨大改变。大背景是中国广电系统正在进行的一场重大变革：广电系统的重?
At the beginning of the century of challenges, Western Television had to face the fact that with the accession to the WTO, China has become more and more closely integrated with the trend of economic globalization. The western development is making great strides. The entry of WTO and the implementation of western development mean a huge change in the living environment of western TV. Background is a major change in China’s radio and television system is under way: the weight of radio and television systems?