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【目的/意义】通过定量研究,分析图书馆网络建设现状及存在的问题,并提出建议,以期进一步提高图书馆的网络影响力。【方法/过程】利用层次分析法、德尔菲法、链接分析法,构建图书馆网络影响力评估模型及网络影响力综合评价指数,并以39所“985工程”高校图书馆进行了实证研究。【结果/结论】网站建设情况较好,自媒体网络影响力日益增强,但建设运营质量参差不齐,三种平台建设运营厚此薄彼的特征,提出统筹建设三平台、着重运营自媒体,加强宣传与推广,服务内容放首位,树立新媒体意识、强化交流与互动,规范三平台使用、深挖自媒体功能四个方面的建议。
[Purpose / Significance] Through quantitative research, this paper analyzes the status quo and existing problems of library network construction and puts forward suggestions to further enhance the network influence of libraries. 【Method / Process】 By using analytic hierarchy process, Delphi method and link analysis method, this paper constructs the evaluation model of library network influence and the comprehensive evaluation index of network influence, and conducts empirical research with 39 “985 Engineering” university libraries the study. [Results / Conclusion] The construction of the website is better and the influence from the media network is increasing day by day. However, the quality of the construction and operation is uneven and the characteristics of the three platforms are very different. The three platforms for overall planning and construction are proposed, focusing on operation from the media, Promotion, service content first place, establish new media awareness, strengthen exchanges and interaction, standardize the use of the three platforms, digging from the media function of four recommendations.