论文部分内容阅读
在信息量大爆发的自媒体时代,人人都是传播者、发声者。媒体传统的答疑解惑、服务性等功能被大大削弱。那么,媒体的优势在哪里呢?尤其是传统的纸质媒体,该怎样发挥优势,在融媒体的大时代中脱颖而出呢?笔者认为,注重新闻策划,做一个“新闻导演”尤其重要。一、好策划在选题内容编排等方面都要下功夫一直以来,策划都被认为是新闻报道实现深度和特色的源泉。学界对新闻策划的界定是:新闻策划是关于新闻传播
In the era of mass media, everyone is a communicator and speaker. Traditional media Q & A, service and other functions have been greatly weakened. So, where is the advantage of the media? In particular, the traditional paper-based media, how to play its advantages, in the media era to stand out? In my opinion, pay attention to the news planning, to be a “news director” is particularly important. First, a good plan in the selection of topics such as choreography have been working hard All along, planning is considered a news coverage of the depth and characteristics of the source. The definition of news planning by the academic community is: News planning is about news media