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重视人员推销属于“市场营销观念”之前的“推销观念”,理论上被淘汰了,但从中国的现实来看,“使推销成为不必然”的市场营销观念和体系尚未完全建立,人员推销不仅仍是很多企业主要的销售手段,而且还有发展壮大的趋势。君不见各大商场门口提着小袋缠着人推销的大学生密密麻麻,君不见报头招聘营销人员的启事上总是附注“三年以上推销经验”。那么,人员推销是否能提高销售业绩,在很大程度上关系到企业的生死存亡。
Pay attention to personnel marketing “marketing concept” before the “marketing concept”, in theory, has been eliminated, but from the reality of China, “make marketing unnecessary” marketing concepts and systems have not yet been fully established, not only to promote personnel marketing Is still the main sales means of many enterprises, but also the trend of development and growth. Do not you see the entrance to shopping malls pocketed with pockets of people selling students crowded, do not you see the head of the recruitment of marketers recruitment tips always note “more than three years of marketing experience.” So, whether the sales staff can improve sales performance, to a large extent related to the survival of enterprises.