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本研究采用情境实验与问卷调查相结合的方式对124名MBA被试进行研究,探讨了创业特征框架对创业意向的影响及其作用机制。结果表明:(1)创业特征框架对创业意向有显著影响,积极特征框架下的被试具有更高的创业意向。(2)风险知觉在特征框架与创业意向之间起部分中介作用。(3)特质调节焦点在“创业特征框架→风险知觉”以及“风险知觉→创业意向”间均存在显著的调节作用。促进型调节焦点越高,创业特征框架与风险知觉间的负向关系越强,风险知觉与创业意向间的负向关系越强;预防型调节焦点越高,创业特征框架与风险知觉间的负向关系越强,风险知觉与创业意向间无显著关系。(4)促进型调节焦点越高,风险知觉在创业特征框架与创业意向之间的中介效应越强;预防型调节焦点越低,风险知觉在创业特征框架与创业意向之间的中介效应越弱。
This study uses a combination of situational experiments and questionnaires to investigate 124 MBA subjects and explores the impact of entrepreneurial characteristics on entrepreneurial intention and its mechanism. The results show that: (1) Entrepreneurial characteristics of the entrepreneurial framework has a significant impact on the intention, the positive characteristics of the subjects have a higher entrepreneurial intentions. (2) Risk perception partly mediates between the characteristic framework and entrepreneurial intention. (3) The focus of trait adjustment has a significant regulatory role in the “entrepreneurial characteristics framework → risk perception” and “risk perception → entrepreneurial intentions”. The higher the focus of promoting regulation, the stronger the negative relationship between the entrepreneurial characteristics framework and risk perception, the stronger the negative relationship between risk perception and entrepreneurial intention. The higher the focus of prevention regulation, the negative between entrepreneurial characteristics and risk perception The stronger the relationship, the risk perception and the entrepreneurial intentions have no significant relationship. (4) The higher the focus of promoting regulation, the stronger the intermediary effect of risk perception between the entrepreneurial characteristics framework and entrepreneurial intention; the lower the focus of preventive regulation, the weaker intermediation effect of risk perception between entrepreneurial characteristics framework and entrepreneurial intention .