张轶:跨界打造城市文化品牌

• 作 者: 闫益佳
• 出 处: 国际公关
• 发表日期: 2014年01期
• 关键词: 国际公关 城市文化 公关公司 传播机构 城市区域 城市营销 商业手段 企业运营 危机公关 物质文化

文化,已经成为一座城市的无形资产,只有开发出积极向上、契合这座城市历史和人文的文化品牌,才能长久地提升城市的文化品位和竞争力,但是打造品牌需要商业手段,这就离不开公关公司的全案服务。视袭国际传播机构作为城市文化品牌建设的实践者,在长期探索中提炼了很多有效的手段和经验。近日,该机构总经理张轶在接受《国际公关》记者采访时,畅谈了他的新思路。

Culture has become a city of intangible assets, only to develop a positive, consistent with the city’s history and culture of the cultural brand, in order to long-term upgrade the city’s cultural tastes and competitiveness, but to build the brand requires commercial means, which leave Public relations company’s full case service. As a practitioner of the construction of urban cultural brand, the attack on the international media organizations has refined many effective means and experiences in the long-term exploration. Recently, Zhang Yi, the general manager of the agency, talked about his new ideas when interviewed by an “International Relations” reporter.