论文部分内容阅读
马狮百货公司(Mann & Spencer)是英国最大且盈利能力最高的零售集团,以其特有的营销优势闻名于世,被西方管理学界称为卓越管理的典范,被世人称为“没有制造商的工厂”。马狮在英国各地拥有260家商店,在加拿大拥有控股商店200余家。另有7家商店分布于法国、比利时和爱尔兰。马狮在英国服装市场的占有率为15%,并畅销世界,于1977年获英国女皇出口奖;在整个英国市场中,占整个裤袜销售额的1/4,占内
Mann & Spencer, the largest and most profitable retail group in the United Kingdom, is known for its unique marketing advantages and is regarded by Western management scholars as a model of excellence in management. It has been known worldwide as “no manufacturer Factory ”. Horse Lions has 260 stores throughout the United Kingdom and over 200 holding stores in Canada. Another 7 stores are located in France, Belgium and Ireland. Horse lion in the British apparel market share of 15% and best-selling world, won the Queen’s Award for export in England in 1977; throughout the UK market, accounting for the entire pantyhose sales 1/4, accounting for