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中国的电子商务在2010年第四季度的表现相当给力:10月26日,麦考林成功登陆纳斯达克,12月8日,当当网在纽交所挂牌上市,利好消息不断,捷报频传。但是很快气氛开始急转直下,麦考林被传在美国遭遇集体诉讼,股价旋即被腰斩,当当被迫接招京东商城,低价火拼闹得满城风雨。刚刚树立起来的行业里程碑瞬间被卷入舆论漩涡。由于行业里面上市公司的出现,由于资本的大举介入,各路玩家争相抢风投、抢地盘、抢用户,2011年的中国电子商务红海波澜再起,市场局势变得更加波谲云诡。
China’s e-commerce performance in the fourth quarter of 2010 quite to force: On October 26, McCall successfully landed on Nasdaq, December 8, Dangdang listed on the New York Stock Exchange, good news, news of success. But soon the atmosphere began to turn sharply down, McCall Lin was sued in the United States suffered a class action lawsuit, the share price immediately be cut, Dangdang was forced to move Jingdong Mall, cheap fireworks downtown storm. Industry milestones that have just been established are momentarily involved in the whirlpool of public opinion. Due to the emergence of listed companies in the industry, due to the massive involvement of capital, various players competed for potential ventures, grabbed sites and grabbed users. The market ebb and flow of the Chinese e-commerce in 2011 was even more turbulent.