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2001年总决赛首场比赛的失利令“禅师”杰克逊感到非常震惊,曾经执教过乔丹的杰克逊根本不相信眼前发生的一切。“那个年轻人真是全联盟最珍贵的宝物,他不但能频频出手,还可以成为全联盟的得分王,他所做的一切让我身处窘境”杰克逊对于艾弗森的欣赏可见一斑。首场总决赛的第二天,是艾弗森26岁生日,但艾弗森不得不取消他的生日晚宴,因为其必须履行一些商业上的事务。美国GQ杂志要为他拍摄杂志封面照片,锐步公司还在忙活着为他拍摄一组商业短片,以对抗阿迪达斯通过科比占得的市场先机。当时科比的广告充斥着美国国家广播公司各类节目的空档,整个美国都被科比这块磁石吸引着,艾弗森也被笼罩在光环之下的阴影里。科比代言的运动鞋独占市场鳌头,而有关艾弗森的T恤在当年6月份就销售出100多万美元,将其他运动类产品的销售额远远甩在身后,有关76人队运动商品的销售业绩也让尼克斯和湖人队眼红得够呛,那么苛刻的
Jackson Jackson was so shocked by the defeat of the 2001 Finals first game that Jackson, who had coached Jordan, did not believe what was happening in front of him. “That young man is really the league’s most precious treasure, he not only frequently shot, you can become the league’s scoring leader, he did everything I am in a dilemma ” Jackson Iverson’s appreciation is evident. The second day of the first Finals was the 26th birthday of Iverson, but Iverson had to cancel his birthday dinner because he had to fulfill some business matters. US GQ magazine to take pictures of his magazine cover, Reebok is still busy shooting for him a set of commercials to combat Adidas market share through Bryant. At that time Bryant’s ads flooded with NBC’s various programs, and the entire United States was attracted by Kobe’s magnet. Iverson was also shrouded in the shadow of the halo. Kobe endorsement of sports shoes exclusive market Ngau Tau, and Iverson T-shirts in June of that year sold more than 100 million US dollars, sales of other sports products far behind, the 76ers sports goods Sales also let the Knicks and the Lakers jealous enough to choke, so harsh