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在经济日益全球一体化 ,网络经济、知识经济作用凸显的年代 ,企业的外部环境日趋开放 ,国际市场竞争更加激烈。文章对这三种因素给企业管理带来的机遇、挑战及应对措施进行了分析研究 ,以探讨如何把握企业管理发展趋势 ,把国外新的管理思想、管理方法与我国企业实际情况结合起来 ,积极探索建立符合我国国情的企业管理模式 ,缩小与国外的差距 ,增强企业的国际竞争力。
In the era of increasingly global economic integration, network economy and knowledge economy, the external environment of enterprises is increasingly open and the competition in the international market is more fierce. The article analyzes the opportunities, challenges and countermeasures brought by these three factors to the enterprise management, and explores how to grasp the development trend of the enterprise management, combine the new management thoughts and management methods in foreign countries with the actual situation of the enterprises in our country, and actively Explore the establishment of a business management model that is in line with China's national conditions, narrow the gap with foreign countries and enhance the international competitiveness of enterprises.