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在现代社会中,广告已经成为了商家和消费者传播、获取商品信息的重要来源。但是广告也要考虑文化因素的影响,所以如何创造出可以让目标受众接受的广告是一个难题。本文采用了韩礼德的及物性系统对房地产广告统计分析。及物性体现了语言运用于意识形态的紧密联系,它包含三方面的内容:过程、参与者和环境成分。本文将对过程分配和参与者的类型进行分析,找到英汉房地产广告的表达差异。
In modern society, advertising has become an important source for merchants and consumers to disseminate and obtain information about goods. But advertising also takes into account the impact of cultural factors, so how to create ads that are acceptable to your target audience is a dilemma. This article uses Halliday’s system of physical property and real estate advertising statistical analysis. And physical properties embody the close connection between language and ideology. It contains three aspects: process, participants and environmental components. This article will analyze the process allocation and types of participants to find the difference between English and Chinese real estate ads.