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把一款新产品推向市场,开展广告宣传和召开新产品推介会是新产品厂商最常用的方法,但安徽中元化肥股份有限公司抓住消费者最关注“新产品新在何处,使用效果如何”的心理,通过建设各种种植物示范田,推广复合肥新产品,取得了良好效果。中元化肥创建以来,牢固树立质量立企和科技强企的发展方针,把产品创新作为企业发展的动力。中元化肥的技术中心,拥有一支技术过硬的研发队伍,配备了先进的仪器设备,研发实力强,致力于缓控释、生态环保型、长效化、专用化等新型高效复合肥产品的研究与开发,被安徽省认定为“省级企业技术中
Introducing a new product to the market, launching advertising campaigns and holding new product promotion conferences are the most commonly used methods for new product manufacturers. However, Anhui Zhongyuan Fertilizer Co., Ltd. has caught the attention of consumers and “what is new and new products? How to use the effect of ” psychology, through the construction of various kinds of plant demonstration fields, to promote new products of compound fertilizer, and achieved good results. Since the establishment of Sinofert Chemical Fertilizer, we firmly established the development policy of quality established enterprises and strong science and technology enterprises, and regard product innovation as the driving force for business development. Zhongyuan Fertilizer’s technology center has a strong R & D team with advanced technology and equipment, strong research and development capabilities, and is committed to slow and controlled release, eco-environmental protection, long-term, specialization and other new high-efficiency compound fertilizer products. Research and Development, identified by Anhui Province as a “Provincial Enterprise Technology”