城市旅游与城市形象提升策略研究——以青岛为例

• 作 者: 宋兆居
• 机 构: 青岛大学旅游学院,
• 出 处: 旅游纵览(下半月)
• 发表日期: 2012年09期
• 关键词: 城市旅游 城市形象 城市发展 旅游资源 中国旅游业 旅游竞争力 旅游方式 旅游环境 旅游资源整合 旅游产品结构

城市形象对于城市的旅游发展有着重要作用。要促进城市旅游的发展就需要树立良好的城市形象,通过城市旅游和城市形象的有机结合促进城市的可持续发展。本文阐述了城市旅游和城市形象,及两者协同发展同城市发展的关系,分析了青岛城市旅游的现状以及旅游发展中存在的问题,提出青岛城市旅游的提升策略。

The image of the city plays an important role in the development of tourism in the city. To promote the development of urban tourism, we need to establish a good image of the city and promote the sustainable development of the city through the organic combination of urban tourism and urban image. This paper elaborates the relationship between urban tourism and urban image, and their synergetic development with urban development. It analyzes the status quo of urban tourism in Qingdao and the problems in tourism development and puts forward the promotion strategies of urban tourism in Qingdao.