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由中央电视台调查咨询中心和国家统计局共同进行的1996年全国主要城市居民消费品调查结果显示:商品的品牌,已经成为左右消费者购买某种商品的主要因素。从一定意义上说,市场竞争也是名牌之间的竞争。因此,实施名牌战略已成为社会各界的共识。培育名牌要在产品质量和服务质量上狠下功夫名牌不是炒出来的。名牌的基本要素之一是质量稳定可靠、服务尽善尽美。只有在产品质量、服务质量等方面下真功夫,才是培育名牌、赢得消费者青睐之根本。香港一家公司推出新型“强力
The survey conducted by the CCTV Survey and Consultation Center and the National Bureau of Statistics on consumer products in major cities across the country in 1996 showed that the brand of the product has become a major factor in the purchase of a certain product by consumers. In a certain sense, market competition is also a competition among famous brands. Therefore, the implementation of brand-name strategy has become the consensus of all sectors of society. It is not time to cultivate famous brands in terms of product quality and service quality. One of the basic elements of a brand name is stable and reliable quality and perfect service. Only by making great efforts in product quality, service quality, etc., is it fundamental to cultivate brand names and win consumers’ favor. A Hong Kong company launches a new type of ”strong force