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在高等教育市场,传统高校教材出版社在互联网环境下如何进行营销工作,如何为高校师生提供喜闻乐见的数字内容教学辅助平台?清华大学出版社基于行业环境和自身发展特点进行了积极的尝试,推出书问项目,以出版社专业内容资源为基础,应用互联网技术连接出版行业和高校师生用户,创新互联网思维,大胆践行融合发展之路。
In the higher education market, how to carry out marketing work under the conditions of the Internet in the traditional university textbook publishing houses? How to provide an aided digital teaching aid platform for teachers and students? Tsinghua University Press made a positive attempt based on the industry environment and its own development characteristics, Launched a book to ask the project, based on the professional content resources of publishing houses, using Internet technology to connect publishing industry and university teachers and students users, innovating Internet thinking, bold practice of integration development.