论文部分内容阅读
文章采取案例研究法,通过对2016年发生的5起热点事件的梳理,发现一条传播新路径已然形成:新媒体引发热点事件——新媒体设置议程——新媒体平台之间共振——传统媒体跟进报道,这一路径和前移动互联网时代形成明显对比。在这条新路径中,新媒体平台不仅成为热点事件的首发地和发酵池,而且已经具备了自洽的议程设置功能,传统媒体随后的跟进报道只是扩大了热点事件的传播力度和范围,不再是热点事件形成中不可或缺的一环。
The article takes a case study approach and finds out that a new path of communication has been formed by combing five hot events occurred in 2016: New Media Leads to Hot Events - Setting Agenda for New Media - Resonance between New Media Platforms - Traditional Media Follow-up reports, this path and the formation of a clear contrast between the era of mobile Internet. In this new path, the new media platform has not only become the starting point for the hot events and the fermentation tank, but also has a self-consistent agenda setting function. The follow-up reports of traditional media only expanded the intensity and scope of the hot issues, No longer an integral part of the formation of hot events.