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信息网络技术日新月异的发展态势及其对商业领域强劲的渗透力,证明网络营销已是不可逆转的趋势,最终会在各行业普遍展开。网络营销,又称网上营销、在线营销、因特网营销,是指利用网络通信技术进行营销的一种电子商务活动。网络营销首先出现在美国,其政府鼓励企业推广,并率先使用网络营销和电子商务。随着安全性、保密性等问题得到解决,网络营销将有更快的发展。它不仅改变传统营销方式,还会改变人们的生活和工作方式。
The rapid development of information network technology and its strong penetration into the business field prove that Internet marketing is an irreversible trend that will eventually spread across industries. Internet marketing, also known as online marketing, online marketing, Internet marketing, refers to the use of network communication technology for marketing an e-commerce activities. Internet marketing first appeared in the United States, its government encouraged businesses to promote and take the lead in using online marketing and e-commerce. With the security, confidentiality and other issues have been resolved, network marketing will have faster development. It not only changes the traditional way of marketing, but also changes the way people live and work.