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旅游业作为服务性行业与客户的关联度很高。在CRM兴起的今天,旅游消费意识的成熟和旅游行业的激烈竞争成为推动旅游业实施CRM的两个必要因素。
Tourism as a service industry and customers have a high degree of relevance. Today, the rise of CRM, the maturity of consumer awareness of tourism and the intense competition in the tourism industry have become two essential factors in promoting the implementation of CRM in the tourism industry.