论文部分内容阅读
“11月8日对大家来说是一个吉利的日子。”这是广电部副部长兼中央电视台台长杨伟光在中央电视台1996年黄金段位广告招标大会上的开场白。这天,来自全国的351家企业及其广告代理公司、新闻记者等近700人把中央电视台审片厅挤得水泄不通。山东秦池酒厂以6666.666888万元夺得今年的际王,中央电视台以10.6亿元人民币的日成交量成为此次活动的最大贏家。中标的企业流露出兴奋、激动和欣慰,未中标的企业也在沮丧之中开始酝酿新的对策。而这次招标活动在经历了激动人心的新闻爆炒之后,留给广告界的则是更加理性的思考。
“It is a auspicious day for everyone on November 8.” This is the opening remarks by Yang Weiguang, vice minister of Radio and Television Department and CCTV director at the bidding ceremony for the golden section of China Central Television in 1996. On this very day, nearly 700 people from 351 enterprises throughout the country, their advertising agencies, and news reporters packed up the CCTV auditorium. Shandong Qin pool wineries to 66,666,668,880 won this year’s King, CCTV to 1.06 billion yuan in daily turnover of volume become the event’s biggest winner. Winning companies showed excitement, excitement and happiness, unqualified companies are also depressed among the brewing new countermeasures. After this tender campaign has experienced an exciting news stir, leaving the advertising industry is more rational thinking.