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随着互联网的迅猛发展,电子商务也随之蓬勃兴起,各公司纷纷上网,借助于先进的信息技术手段,人们很容易就从网上了解到各公司及其商品的价格,质量及其他信息,并与原厂家迅速取得联系,而各种产品的原厂家,也乐于借助信息技术,开展直接面对顾客的直销业务,从而取消了中间环节,加强与顾客之间的联系,在激烈的市场竞争中站稳脚跟。如DELL公司开展的电脑网上直销,就取得了巨大的成功,借助于网上直销电脑的成功优势,DELL公司又趁热打铁,开展了网上电子产品商店,除了电脑之外,还销售其他如打印机,数码相机等电子设备。电脑巨子IBM,COMPAQ面对DELL公司的巨大压力,不得纷纷加以效仿,电脑中间商的日子风雨飘摇,全美国最大的个人电脑零售商COMPUSA宣布,
With the rapid development of the Internet, e-commerce has also been booming. Companies are surfing the Internet. With the help of advanced information technology, people can easily understand the prices, qualities and other information of companies and their products online. With the original manufacturers quickly get in touch, and all kinds of products of the original manufacturers, are also willing to use information technology, to carry out direct customer service to the direct sales business, thus eliminating the intermediate links to strengthen the contact with customers in the fierce market competition Build a firm foothold. Such as DELL’s computer online direct marketing, has made great success, with the success of online direct selling computers, DELL also strike while the iron, launched an online electronics store, in addition to computers, but also other sales such as printers, digital cameras Other electronic equipment. Computer giants IBM, COMPAQ Faced with the tremendous pressure from DELL, have to follow suit, computer vendors are precarious days, the nation’s largest PC retailer COMPUSA announced,