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具有传播的广泛性、及时性和形象性的电视传媒,从诞生那天起,就为各阶层和各政治派别所钟爱,并利用其对社会巨大的影响力,为自己宣传政治思想,成为实现有效统治的重要工具。而今,在建设中国特色社会主义的新形势下,有效利用电视传播手段,为政治文明建设、物质文明建设、精神文明建设服务,已成为电视人的共识,并把电视传媒作为开展思想政治工作的重要载体给予充分运用,为社会进步提供了有效的思想政治保障。
Since its inception, television media, with its wide dissemination, timeliness and image, has loved all walks of life and all political factions and has used its tremendous influence on society to promote its own political thinking and become effective The important tool of rule. Nowadays, under the new situation of building socialism with Chinese characteristics, effective use of the means of television transmission and services for the building of political civilization, material civilization and spiritual civilization has become the consensus of television people and has made television media the work of carrying out ideological and political work The important carrier is given full use, providing effective ideological and political guarantee for social progress.