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目前中国消费市场上高端消费主要指高端消费品和高端服务,一般具有需求弹性大的、附加值高的特点。从衣、食、住、行五个方面来说,衣是指高档的服装、装饰品、鞋帽等;食包括围绕高档餐饮的服务;住包括高端酒店、私人豪宅等;行包括顶级跑车、私人飞机、私人游艇等;用包括各类高档名牌箱包、黄金珠宝、钟表、艺术品等。三亚高端消费品市场以海棠湾免税店为主、包括以大东海夏日百货、解放路国际购物中心及明珠广场等大型商场,以及沿亚龙湾、海棠湾、三亚湾的高端酒店、游艇码头、高尔夫球场等。本文将以SWOT分析法剖析三亚高端消费市场发展的优势及存在的问题,面临的机遇和存在的挑战,并就如何更好地培育与开发高端消费市场提出建议。
At present, the high-end consumption in China’s consumer market mainly refers to high-end consumer goods and high-end services, which generally have the characteristics of high demand elasticity and high added value. From clothing, food, shelter and transportation, clothing refers to upscale clothing, accessories, shoes and hats, etc .; food includes services around high-end restaurants; accommodation including high-end hotels, private mansions, etc .; including top sports cars, Private jet, private yacht, etc .; with various types of high-end brand name bags, gold jewelry, watches, works of art and so on. The high-end consumer products market in Sanya is mainly Haitangwan Duty Free, which includes large shopping centers such as Dadonghai Summer Department Store, Jiefang Road International Shopping Center and Pearl Plaza, as well as high-end hotels, marina and golf courses along Yalong Bay, Haitang Bay and Sanya Bay Wait. This article will SWOT analysis of Sanya high-end consumer market development advantages and problems, opportunities and challenges, and how to better nurture and develop high-end consumer market recommendations.