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近年来,被称为世界三大古酒之一的黄酒与它内在的品质一样,以十足的后劲发力上攻,从而在中国大地上刮起“黄酒热”的大潮,多年祈盼的黄酒春天就要来到了。“黄酒热”的升温众人瞩目,有媒体对黄酒行业发展作了深度和广度的报道,前不久有关报刊相继刊登《“黄酒热”的冷思考》和《“黄酒热”的新思考》,前篇文章从黄酒经营者的心态、黄酒业的整体竞争力、黄酒的同质化现象以及质量安全隐忧、贴牌成风、亲和力渐失、地域文化融合不足等方面,对黄酒行业进行思考,要求黄酒人摸清“暗礁”,小心驶得万年船;后一篇文章则提出不同看法,认为“冷思考”有些杞人忧天,行业发
In recent years, the rice wine known as one of the three ancient wines in the world, with its inherent qualities, has made an enormous upturn with full potential so as to bring about the tide of “yellow wine and hot wine” on the earth in China. The yellow rice wine, which has been praying for many years, It is coming. The warming of “yellow wine and hot” attracted people’s attention. Some media made deep and extensive coverage of the development of the rice wine industry. Not long ago, relevant newspapers and periodicals published “Cold Thinking of Wine and Wine” and “New Thoughts of” “Yellow Wine and Wine” Article from yellow rice wine business mentality, the overall competitiveness of the rice wine industry, the phenomenon of homogeneity of rice wine and quality and safety concerns, OEM into the wind, loss of affinity, the lack of integration of regional culture and other aspects of the yellow rice wine industry to think about the requirements of rice wine Find out the “reefs”, carefully driven Wannian ship; the latter article put forward different views, that “cold thinking” some unfounded, the industry hair