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本文重点分析我国连锁超市模式高速增长的原因,认为零售厂商采用连锁超市模式是为了解决市场势力与赢利之间的矛盾,实现对上游制造业企业的纵向控制。而目前连锁超市过低的市场进入壁垒诱发过度进入而导致纵向产业链的崩溃,形成“超市黑洞”。因此,要采取提高连锁企业的进入壁垒,保护纵向产业链;防止零售商卡特尔;降低制造商向零售商交纳的“负特许费”,建立必要的行业规范和建立必要法规制度,健全市场信用体系等政策措施。
This article focuses on the reasons for the rapid growth of China’s supermarket chain model, and believes that retailers adopt the supermarket chain model to resolve the contradiction between market forces and profitability and achieve vertical control of upstream manufacturing companies. At present, the excessively low market entry barriers in supermarkets lead to over-entry, resulting in the collapse of vertical industry chains and the formation of “supermarket black holes”. Therefore, we must take steps to increase the barriers to entry of chain companies, protect the vertical industry chain, prevent retailer cartels, reduce the “negative license fees” paid by manufacturers to retailers, establish necessary industry regulations and establish necessary regulatory systems, and improve market credits. System and other policy measures.