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东盟的发展,特别是中国—东盟自由贸易区的建立,促进了我国与东盟各国的经济文化交流与旅游业的发展。新加坡作为东盟成员国中经济和旅游业发达的国家,积极拓展新加坡市场有利于充分发挥成都旅游业在地理、资源、人文方面的优势,并以此转化为促进成都旅游发展并走向国际市场的强大动力。文章首先介绍东盟、新加坡与成都的旅游发展现状,进而分析了成都对新加坡市场旅游营销方面存在的问题及原因,并以此为基础,提出成都拓展新加坡市场的旅游营销策略和建议。
The development of ASEAN, especially the establishment of the China-ASEAN Free Trade Area, has promoted the economic and cultural exchanges between China and ASEAN countries and the development of tourism. Singapore, as a member of the ASEAN economy and tourism in developed countries, to actively expand the Singapore market is conducive to giving full play to tourism in Chengdu, the geographical advantages of resources and humanities, and as a means of promoting the development of tourism in Chengdu and a strong international market power. The article first introduces the current situation of tourism development in ASEAN, Singapore and Chengdu, and then analyzes the existing problems and reasons of Chengdu tourism marketing in Singapore. On the basis of this, it puts forward the tourism marketing strategies and suggestions of Chengdu in expanding Singapore market.