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2014年4月初,中广协会受众研委会对2013年度各会员单位制作和播出的优秀荧屏导视作品进行了评析,同时也对评析奖励的设置和调整进行了探讨。随着新媒体在受众中更为广泛使用,电视节目在新媒体平台上的播出和推广越来越受到各电视媒体的高度重视,更多电视媒体开始逐渐在新媒体上进行电视节目的推介和宣传,吸引更多的受众。为此,荧屏导视作品评析在此前五个类别评析奖励的基础上,增设了“跨媒体宣介作品”类。笔者亲历了荧屏导视作品的评析,也对相关的优秀作品进行了学习和思考。
In early April 2014, the CESCRA Committee made an analysis of the outstanding screen guides produced and broadcasted by the member units in 2013, and also discussed the setting and adjustment of the evaluation rewards. As new media is more widely used by audiences, the broadcast and promotion of television programs on new media platforms is increasingly valued by television media, and more and more television media are gradually introducing the television programs in new media And promote, attract more audiences. To this end, the screen guide evaluation of the works in the evaluation of the previous five categories based on the award, the addition of “cross-media work ” category. The author has experienced the evaluation of the screen guide photos, but also related to the outstanding works of learning and thinking.