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随着我国社会主义文化的发展繁荣,文化产业也越来越成为社会经济的重要组成部分。报业经济是构成文化产业经济的重要组成部分,如今报业经济的发展已不单单局限于报纸,更要利用现代化的媒体传播技术带动报业形成多元化发展。我国报业经济在激烈的市场竞争中实现了快速发展,然而,报业的很多高层管理者都将时间与精力放在如何进行更好的经营上面,而忽视了市场经济条件下报业经济的可持续发展。
With the development and prosperity of the socialist culture in our country, the cultural industry is also increasingly becoming an important part of the social economy. The newspaper economy constitutes an important part of the economy of the cultural industries. Nowadays, the development of the newspaper economy has not only been limited to the newspapers but also promoted the diversified development of the newspaper industry through the use of modern media broadcasting technologies. China’s newspaper economy has witnessed a rapid development in the fierce market competition. However, many top-level managers in the newspaper industry devote time and energy to how to conduct better business while neglecting the newspaper industry under the condition of market economy sustainable development.