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《管理学基础》是高职院校营销专业的专业基础课程,如何让学生通过这门课学会基本的管理原理,同时掌握相应的管理技能,是高职教育者需要积极探索的课题。笔者认为,在高职管理学课堂实施案例教学,是明确高职人才培养目标,实现高职特色发展的需要。本文针对高职管理学课程教学,分析了案例教学的必要性.探讨了高职管理学案例教学法的实施方式,并提出了实施中应注意的一些问题。
“Management Fundamentals” is a professional foundation course of marketing major in higher vocational colleges. How to let students learn basic management principles and grasp corresponding management skills through this course is a topic that higher vocational educators need to actively explore. The author believes that the implementation of case teaching in higher vocational management classroom is to clear the objectives of higher vocational personnel training to achieve the needs of the development of higher vocational characteristics. This article analyzes the necessity of case teaching for the management of higher vocational education, discusses the implementation of case management method in higher vocational education, and puts forward some problems that should be paid attention to in practice.