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2014年传媒产业风云变幻,上海广播吹响改革号角,在新旧交替内外变化之中的传媒江湖打出了更响的名声,创造出崭新的战绩。2014年上海广播13套频率市场份额节节攀升,从第一季度的92.66%提升到第四季度的96.22%,从内容的精耕细作到品牌和营销的精准定位,提升了上海广播各个频率的价值,也让上海的听众通过自己喜欢的方式重新回归广播,逐年下滑的广播开机率在2014年开始回升,从2014年年初的4.4%上升到四季度的4.96%。
In 2014, with the changing media industry, Shanghai Radio sounded the horn of reform and made a new reputation in the media arena changing both inside and outside the old and the new. In 2014, the market share of 13 sets of frequencies for Shanghai Broadcasting was steadily increasing, from 92.66% in the first quarter to 96.22% in the fourth quarter. From the precise content to precise positioning of brands and marketing, the frequency of Shanghai Radio’s various frequencies was enhanced, It also let listeners in Shanghai return to radio the way they like. The year-on-year radio rebound rate started to rise in 2014, rising from 4.4% in early 2014 to 4.96% in Q4.