论文部分内容阅读
从1979年新中国广告业的全面恢复,到2003年底中国广告业经营额突破1000亿元大关,中国广告业引来全世界的侧目。作为一家专业的广告杂志,本刊不仅要和大家一起为之激情勃发,同时,我们更有责任告诉每一位读者1000亿元背后的故事。从2004年第10期开始,我们推出了“中国最具影响力的广告系列百人(家)”专题,从不同的角度,向大家讲述那些为中国广告业走向繁荣做出贡献的个人或公司。本期推出“中国最具影响力的本土广告公司100强”,并按综合实力从以上公司评选出“中国本土广告公司综合实力30强”。
From the full resumption of the new Chinese advertising industry in 1979, the advertising business in China broke the 100 billion yuan mark by the end of 2003, and the advertising industry in China attracted the attention of the world. As a professional advertising magazine, this magazine not only needs to be excited with everyone, meanwhile, we have a greater responsibility to tell every reader 100 billion yuan behind the story. Starting from the tenth issue of 2004, we launched the topic “Hundreds of People in China’s Most Influential Advertising Campaign”. From different perspectives, we talked about the individuals or companies that contributed to the prosperity of China’s advertising industry. This issue of “China’s most influential local advertising company top 100”, and in accordance with the overall strength of the above companies from the selection of “China’s domestic advertising company 30 strong overall strength.”