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2008年,中国橡胶工业遇到前所未有的冲击和挑战。橡胶等主要原材料价格前三季度大幅上涨,进入四季度以后又急剧下降,轮胎等生产企业必须消化库存的高价原材料;金融危机爆发,并逐渐向实体经济蔓延,下半年轮胎等产品的市场需求急转直下,销售量明显减少。进入2009年,在经历“冬天”骤然降临的短暂困惑后,橡胶行业企业开始缕清思路,多措并举,从积极利用国家政策、提升企业形象、开辟新市场、加强技术创新、强化内部管理等方面入手,全力拓展新的生存空间。
In 2008, China’s rubber industry encountered unprecedented challenges and challenges. Rubber and other major raw materials prices rose sharply in the first three quarters, into the fourth quarter and then dropped sharply, tires and other manufacturing enterprises must digest the inventory of high prices of raw materials; the financial crisis broke out and gradually spread to the real economy, tire demand in the second half of the market soared sharply down , Sales decreased significantly. Into 2009, after experiencing a sudden confusion of “winter” suddenly come, the rubber industry companies began to Qing ideas, take the initiative both from the active use of national policies to enhance corporate image, open up new markets, strengthen technological innovation, and strengthen the internal Management and other aspects, to expand new living space.