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去年在法国举行的第43届戛纳国际广告节,我国代表团所带参赛作品只有一家外资广告公司获得一块铜奖,本土广告公司创作的69件作品均中箭落马,无一幸免。中国广告业表现之差大出人们所料,也着实令人惊诧。到底《怎样才算“好广告”?》,《信息时报》记者去年底出访欧洲,特别访问了戛纳广告节组委会主席罗杰·哈时先生,哈时先生的一席谈将为您解答这个问题。
At the 43rd Cannes International Advertising Festival held in France last year, only one foreign-invested advertising company took part in the entries submitted by the Chinese delegation to obtain a bronze award. The 69 works created by the local advertising company were all lost. The difference in the performance of the Chinese advertising industry is as big as people expect. It is also really amazing. In the end, “How do we count ”good advertising?“, an ”Information Times" reporter visited Europe at the end of last year and visited Mr. Roger Ha, chairman of the Organizing Committee of the Cannes Advertising Festival. A talk by Mr. Hasi will answer this question for you. problem.