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近两年,国产手机品牌正摒弃低端、廉价的传统形象,向创新转型,以实现由“量变”到“质变”的飞跃。据今年2月美国调查公司I D C公布的数据,2016年,以华为、OPPO和vivo为代表的国内智能手机厂商异军突起,出货量分列全球智能手机市场三至五名,并不断蚕食三星和苹果两大巨头的市场份额。技术创新提升、线下渠道布局和海外市场拓展成为国内智能手机厂商逆袭的“三板斧”。不过,从利润率来看,国内智能手机厂商
In the past two years, domestic mobile phone brands are abandoning the low-end and low-cost traditional image and making a transition to innovation so as to achieve a leap from “quantitative change” to “qualitative change”. According to the data released by the U.S. survey firm IDC in February this year, domestic smart phone manufacturers represented by Huawei, OPPO and vivo have been on the rise with shipments of three to five in the global smart phone market and constantly eroded by Samsung and Apple The two giants market share. Technology innovation to enhance the offline channel layout and overseas market expansion to become the counterattack of the domestic smart phone manufacturers “three axes ”. However, from the profit point of view, the domestic smart phone manufacturers