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寿险营销队伍增员是当前寿险经营的难题。寿险营销是整个社会经济活动的一部分,既受到寿险营销人员能力素质、价值观念等个人因素的影响,也受到公司经营管理状况、行业竞争态势、社会经济发展程度等外部因素的影响。改善寿险营销队伍增员和营销组织发展的思路是:提高寿险销售佣金率是促进人们选择寿险营销职业的首要措施;提高寿险营销人员的业务知识水平有助于提高其职业权力,改善寿险营销职业的社会声望;开展各种激励活动,为吸引和留住营销员营造良好的职业环境;注重增员对象的职业能力和个人特质的选择,造就寿险营销队伍中可以依赖的最稳定的骨干力量。
Life insurance marketing team to increase members is the current life insurance business problems. Life insurance marketing is a part of the entire social economy. It is influenced not only by personal qualities and values of life insurance marketers, but also by external factors such as the status of the company’s operation and management, the competition in the industry, and the degree of social and economic development. The idea of improving life insurance marketing team and marketing organization development is to increase commission rate of life insurance sales to be the most important measure to promote people’s choice of life insurance marketing career. Raising the level of business knowledge of life insurance marketers helps to improve their occupational rights and improve the life insurance marketing profession Social reputation; to carry out various incentive activities to attract and retain marketers to create a good working environment; pay attention to the targets of additional members of the professional ability and personal characteristics of choice, creating life insurance marketing team can rely on the most stable backbone.