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纷繁的品牌当中,有一类特别有力量。他们的品牌个性独特,品牌形象恰当且具有吸引力,对外传递信息一致,品牌本身完整,还能经受时间的考验…… 威在于势而非形,不战可屈人之兵,这就是拥有品牌力量的强势品牌。在本质上,这是一种“顾客感知质量的力量”。在营销实战中,这种力量给人印象最深刻的运用当属挟势而行的品牌延伸。品牌延伸,指的是采用现有的成功的产品品牌,将它用在新产品上的整个过程。企业在自己的一个品牌下发展产品线,延伸形成一个有一定相关特性的品牌家族的事情越来越多,
Among the numerous brands, there is a special type of strength. Their brand personality is unique, the brand image is appropriate and attractive, the information transmitted to the outside world is consistent, the brand itself is complete, and it can withstand the test of time.... Wei is in a situation rather than a form, and it is a soldier who can not be defeated by others. This is to own the brand. Strong brand of strength. In essence, this is a “power of customer perception of quality.” In the actual combat of marketing, the most profound use of this kind of power is the extension of the brand. Brand extension refers to the entire process of using existing successful product brands and applying them to new products. There is an increasing number of companies that have developed product lines under one of their own brands and have extended their brand families with certain related characteristics.