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4.01亿美元,这个历史上最大砝码,是美国 NBC 电视台夺得1992年西班牙巴塞罗那奥运会电视播映权付出的高昂代价。这个天文数字,写下电视播映权费用的新纪录——不但远比1989年冬奥会美国 ABC 电视台付出的3.09亿美元多出9200万美元,也较内行人士预测的3.75亿美元高出许多。况且,NBC 还是此场投标争夺战跑出的“黑马”。如果1992年奥运会转播权由哥伦比亚广播公亡订(CBS)投得,人们也许还不会感到这么意外。原因是去年5月,CBS 曾以2.43亿投得1991年法国阿伯特维尔冬奥会播映权(比当时 NBC 愿意支付的数目多
The $ 401 million, the biggest weight in history, is the high price paid by the U.S. NBC for the broadcast of the 1992 Olympic Games in Barcelona, Spain. The astronomical figure, which set a new record for the cost of television rights, is more than $ 92 million more than the 309 million U.S. dollar ABC television coverage of the 1989 Olympic Winter Games. It is also much higher than the $ 375 million the industry estimates. Moreover, NBC is still bidding for the war to run out of the “dark horse.” If the rights to broadcast the 1992 Olympic Games were won by CBS, one might not be surprised. The reason is that in May last year, CBS had 243 million votes for the 1991 Alberta Winter Olympics in France broadcast rights (than NBC was willing to pay more