论文部分内容阅读
在传统出版向数字出版转型的过程中,出版传媒公司势必需要一段适应期,在此期间公司盈利能力会显著下降。我国的传媒出版业如果在转型过程中缺乏实质性进展,其发展将难以真正有所突破,更难以实现跨媒体传媒巨头的梦想。中国会否出现真正意义上的跨媒体传媒巨头?现在,我们离答案越来越近。根据国务院机构改革和职能转变方案,新闻出版总署、广电总局将进行职责整合,组建国家新闻出版广播电影电视总局。此
In the process of transition from traditional publishing to digital publishing, it is bound to take a period of adaptation for the publishing media company, during which the profitability of the company will decrease significantly. If the media publishing industry in our country lacks substantive progress in the process of transition, its development will be hard to truly make a breakthrough and will make it more difficult to achieve the dream of cross-media media giants. Will there be a real cross-media media giant in China? Now we are getting closer to the answer. According to the State Council institutional reform and functional change programs, Press and Publication Administration, SARFT will be responsible for the integration of the formation of the State Administration of Press, Publication, Radio, Film and Television. this