“国际市场营销学”双语教学模式探析

• 作 者: 顾黎萍
• 机 构: 常州工学院经济与管理学院,
• 出 处: 中国电力教育
• 发表日期: 2010年13期
• 关键词: 双语教学 国际市场营销 教育模式

“国际市场营销学”作为一门综合性课程,旨在培养具有扎实专业能力、良好沟通能力以及具有国际视野的专业人才,以适应全球经济一体化、国内外市场逐步融合的现实情况。因此,研究出一种能提高“国际市场营销学”教学效果的双语教学模式尤为重要,本文通过分析国内外双语教学模式的特点,对建立一种较为完善的“国际市场营销学”双语教学模式做出了一定的研究。

As an integrated course, International Marketing aims to cultivate professionals with solid professional skills, good communication skills and international vision to adapt to the reality of global economic integration and gradual integration of domestic and international markets. Therefore, it is very important to study a bilingual teaching mode that can improve the teaching effect of “International Marketing”. This article analyzes the characteristics of bilingual teaching mode at home and abroad, and tries to establish a more perfect “International Marketing” "Bilingual teaching model made some research.