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如果能将眼光从大批量的企业市场转向规模小且分散的底层个人市场,完全有可能挖掘出新的商业“蓝海”有需求没钱,这几乎是所有企业心目中的“穷人市场”概念。然而,有一家水泥建材公司却高举为穷人建房的大旗,引爆了底层市场的惊人消费能力,它就是墨西哥水泥(Cemex)集团公司。在发展中国家前50位的跨国公司中,Cemex排名第三,并被入选为美国《财富》杂志全球500强,2010年其
If the vision can be shifted from large-scale enterprise market to small-scale and decentralized bottom-line personal market, it is entirely possible to tap into new businesses. There is a demand for money, which is almost all the poor people’s market "concept. However, a cement building materials company has held high the banner of building housing for the poor, detonated the bottom of the market spending power, it is the Cemex Group. Among the top 50 multinationals in developing countries, Cemex ranked third and was named Fortune Global 500 in the United States. In 2010,