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发行管理体制发展需要加强内部机构管理,建章立制,规范财务管理,改革彩票监管体制,应建立彩票方面的独立研究机构,加大研究力度,提高信息自动化发展,加快技术创新的研发。发行公益金使用需要建立独立、统一的彩票公益金分配机构,对彩票公益金的管理和使用要有公开性和透明度。市场营销宣传应注重形象,讲求信誉,树立良好的形象,同时拓宽彩票发行方式和销售渠道。
The development of the issuance management system needs strengthening the management of internal institutions, establishing rules and regulations, standardizing financial management and reforming the lottery supervision system. It is necessary to establish an independent research institution for lottery tickets, intensify research, improve the automation of information, and speed up the research and development of technological innovation. The issuance of public welfare funds requires the establishment of an independent and unified lottery public welfare fund distribution organization, which shall be open and transparent to the management and use of lottery public welfare funds. Marketing publicity should pay attention to the image, emphasis on credibility, establish a good image, while expanding lottery distribution methods and sales channels.