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随着市场经济的逐步完善和规范,账单经济呼之欲出。账单已由传统的单一告知型向沟通告知、媒体传播、投资理财和客户关怀型等方向转变,由原先的成本中心向企业整体效益型方向转变。其核心是能够为企业带来价值的再创造,稳定客户资源和产品的市场占有率,降低企业的产品销售成本。对邮政而言,账单信函是邮务业务中的木本业务,一旦开发成功便会形成稳定的寄递量和收入,对降低全网的运行成本、提高边际效益效果显著。百分之百的拆阅率,使账单成为企业、客户、邮政多方共赢、社会共识的新型精准发布媒体。
With the gradual improvement and standardization of the market economy, the bill economy is ready to come out. Billing has been the traditional single notification to the communication, media, investment and financial management and customer care-oriented changes in the direction from the original cost center to the overall efficiency of the enterprise direction. Its core is to create value for the enterprise to create, stabilize customer resources and product market share, reduce the cost of sales of products. For postal purposes, the billing letter is a wood-based business in the postal service. Once it is successfully developed, a stable sending amount and income will be formed. This will have a significant effect on reducing the operating costs of the entire network and increasing the marginal benefit. One hundred percent of the demolition rate, the bill became a business, customers, postal multi-win-win situation, the consensus of the community’s new precision media release.