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随着科学技术的不断发展,信息技术应用范围的不断扩大,我国商业贸易逐步进入了网络经济时代。在网络经济时代中,传统的市场营销理念逐渐被淘汰,企业传统的依靠产品销售数量的竞争方式已经落后,企业的服务范畴与品牌知名度逐渐成为企业市场竞争力的重要部分。针对这一情况,企业需要转变市场影响理念,更新市场营销策略,从而使企业适应新的市场环境,推动企业的进一步发展。
With the continuous development of science and technology and the expanding application of information technology, China’s commercial trade has gradually entered the era of network economy. In the era of network economy, the traditional marketing concept has been gradually eliminated. The traditional competition mode of relying on the number of products sold has lagged behind. The service scope and brand awareness of enterprises have gradually become an important part of the market competitiveness of enterprises. In response to this situation, companies need to change the concept of market influence, update marketing strategies, so that enterprises adapt to the new market environment and promote the further development of enterprises.