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在平面设计领域中标志作为重要组成部分,作为一种视觉形象来传递信息。随着社会历史文化的发展与变化,呈现出的设计风格也不同。随着信息化时代的到来,互联网技术的迅速发展,数字媒体也得到了广泛的应用,传统的传播信息方式、阅读方式受到了巨大的挑战。标志设计随着多元化时代的发展和受众审美变化的需求,传统单一的标志设计方法被打破,并逐渐趋向于动态化和多元化的方向发展。一、多形态标志的概述1、多形态标志的界定具有多种形态的标志,就是多形态标志。具有
Mark in the field of graphic design as an important part, as a visual image to convey information. With the development of social history and culture and changes, showing a different design style. With the advent of the information age and the rapid development of Internet technology, digital media have also been widely used. The traditional ways of communicating information and reading have been greatly challenged. Logo Design With the development of diversified times and the aesthetic needs of the audience, the traditional single logo design method is broken, and gradually tends to be dynamic and diversified. First, an overview of multi-modal signs 1, the definition of multi-modal signs with a variety of forms of the logo is multi-modal signs. have