论文部分内容阅读
随着社会的发展和电力体制改革的不断深化,电网企业正面临新型可替代能源不断壮大、大客户直供电等巨大的市场竞争压力,企业外部经营环境已发生显著变化,电力市场正逐步由“卖方市场”向“买方市场”转变。同时,电网企业承担着服务地方经济发展、提高人民生活品质的重要政治责任和社会责任,有着明显的公用性、基础性和服务性特征。因此,电力企业只有适应新的经济形势的需要,从企业内部经营机制和思想观念入手,主动提供优质服务,不断超越和满足客户需求,以提高客户满意度和企业美誉度,形成独具特色的市场营销手段,从而提升企业的市场竞争力,促进企业的可持续发展。
With the development of society and the deepening of power system reform, power grid enterprises are facing huge pressure of market competition such as new alternative energy sources and direct customers for large customers. The external operating environment of the enterprises has undergone significant changes. The power market is gradually being changed from “Seller’s Market” changes to “Buyer’s Market”. At the same time, power grid enterprises bear the important political and social responsibilities of serving the development of local economy and improving people’s quality of life, and have obvious characteristics of commonality, basicity and service. Therefore, the power enterprises should adapt themselves to the needs of the new economic situation, start from the internal operation mechanism and ideas of the enterprises, take the initiative to provide quality services, constantly exceed and satisfy the needs of customers, so as to enhance customer satisfaction and corporate reputation and form a unique Marketing tools to enhance the market competitiveness of enterprises and promote the sustainable development of enterprises.