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随着快递市场的迅速发展,快递业进入了微利时代。业务量激增,业务收入上升,但因同质化竞争、快递公司在产业链中处于弱势地位致使价格战愈演愈烈,从而导致行业利润微薄,这是我国快递业微利时代的基本市场特征。我国民营快递企业必须准确把握这一市场特征,并采取行之有效的措施,才能在新时期得以生存并谋求发展。
With the rapid development of the express market, express delivery industry has entered a period of meager profits. However, due to the homogeneity competition, the courier companies are in a weak position in the industrial chain, which leads to the price war intensifying. As a result, the industry profits are meager, which is the basic market characteristic of the meager profit era of China’s express delivery industry. China’s private express delivery enterprises must accurately grasp the characteristics of this market and take effective measures in order to survive in the new era and seek development.