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时至今日,不少人都将中国的消费者视作高端化的消费群体。然而在我看来,无论是汽车行业、改装行业、抑或其他行业,事实并非如此。在这个已经是世界最大的汽车市场里,消费者的消费观念被遗落在了过去。买一台新车,对于中国式的消费来说其实很简单,却又不简单。一个不错的品牌推出了一款有着眼见为实的“中国式外观”的车子,而且还伴有促销的冲击,很难想象这款车会不受到中国式消费者们的青睐。此时,不论你在他耳边如何嘀咕“多代同堂”、“老车新做”、“小车大做”的观点,都难以动摇他们购买的决
To date, many people regard Chinese consumers as high-end consumer groups. However, in my opinion, this is not the case in the automotive industry, in the conversion industry, or in other industries. In this is already the world’s largest car market, the concept of consumer spending has been left in the past. Buying a new car is actually very simple, but not simple, for Chinese-style consumption. A good brand launched a car with a “Chinese-style appearance” with a see, but also with the impact of sales, it is hard to imagine this car will not be Chinese-style consumers of all ages. At this point, no matter how you whisper in his ear “multi-generational ”, “old car new ”, “car big do ” point of view, are hard to shake their purchase decision