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动漫文化是指以动漫形象为基础,以现代传媒手段为载体的一种大众文化。主要包括三个方面:一是要有动漫形象作为基础,二是它属于一种大众文化,三是要将现代传媒作为手段。动漫文化的核心是创造快乐,愉悦精神。同时它作为一种传播文化,又承载着传播审美观、人生观、价值观的任务。本文简要论述了我国培育动漫文化的重要意义,及动漫文化与动漫产业、动漫与民族文化的关系,以期为我国动漫的发展贡献一份力量。
The animation culture refers to a mass culture based on the cartoon image and modern media means. Mainly include three aspects: First, there must be a cartoon image as a foundation, the second is that it belongs to a popular culture, the third is to use the modern media as a means. The core of animation culture is to create happiness and delight. At the same time, as a kind of communication culture, it also carries the task of spreading the aesthetic outlook, outlook on life and values. This article briefly discusses the significance of cultivating animation culture in our country, and the relationship between animation culture and animation industry, animation and national culture so as to make a contribution to the development of animation in our country.