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1992年企业拜年卡面世,它是在中国邮政贺年(有奖)明信片的基础上开发出来的专门为企业作“拜年”之用的一种明信片,同时可以宣传企业形象,介绍产品,集邮界称之为“企业金卡”。当年仅发行41种,239万多枚。经过10年,到2001年金卡发行量达到13000多万枚。为什么金卡发展得如此快?因为金卡适应了市场经济发展的需求。被誉为“永久性广告”的金卡收费低廉,为其发展铺平了道路。有人埋怨金卡发行过于膨胀,增长太快,希望缩小发行量。我认为有这种想法的人可能不了解金卡的发展历史。作为沟通企业与用户之
It is a kind of postcard specially developed for enterprises to express “Happy New Year” on the basis of China Post New Year (award-winning) postcards in 1992. At the same time, it can promote corporate image, introduce products, The “corporate gold card.” In the same year, there were only 41 species and more than 2.39 million pieces. After 10 years, the circulation of gold cards reached more than 130 million in 2001. Why Gold has developed so fast? Because gold card to adapt to the needs of market economy. Golden cards, hailed as “permanent advertisements,” are inexpensive and pave the way for their development. Some people blame Gold Card issuance is too swell, grow too fast, hoping to reduce the circulation. I think people with this kind of thinking may not understand the history of gold development. As a communication enterprise and user