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现代社会生活中,广告可以说是无处不在的。一支优秀的广告往往能给人带来深刻的印象和对产品的购买欲望,从而为商家提供良好的效益。如果说衡量广告水平的标准是消费者的选择程度,那么决定广告水平的根本因素则在于广告创意。广告创意与广告灵感在很多情况下都是来源于普通民众的日常生活中的,因此我们说,广告创意与生活有着密切的联系。本文就对此问题进行展开分析与讨论,从来源于日常生活的广告创意入手,分析广告灵感来源的不同方面,再对不同类型的广告及其创意灵感进行分别介绍,通过不同方面的细节对生活中的广告创意、生活与广告创意的联系进行分析和论述。
In modern social life, advertising can be ubiquitous. An excellent advertisement often gives people a deep impression and the desire to buy the product, so as to provide a good benefit to the merchant. If the standard measure of advertising is the degree of consumer choice, then determine the level of advertising is the fundamental factor in creative advertising. Advertising creativity and advertising inspiration in many cases are derived from ordinary people’s daily life, so we say that creative advertising and life are closely linked. This article starts with the analysis and discussion on this issue. Starting from the originality of advertising in daily life, analyzing the different aspects of the source of inspiration of advertising, introducing different types of advertisements and their creative inspiration separately, and through different aspects of detail to life In the creative advertising, life and creative advertising link analysis and discussion.